In today’s world, a lot of people are abandoning white collar jobs and seeking to become entrepreneurs. There are several business ideas you can come up with. One of these ideas is starting a Tshirt business. However, it becomes difficult to start a business if you do not have capital. This statement proves even more true in a country like Nigeria where it seems nothing goes for free.
Thanks to technology, several brick and mortal businesses are moving to the online space. you can take advantage of the online space to start a Tshirt business without spending a single penny to start! Below is a step by step guide to help you achieve your aim of starting a T-shirt business for free in Nigeria.
1. Find Out About The Business And Conduct Market Research
When starting or venturing into a business, you need to have an idea of how it works. If you are seeking to start a t-shirt for free in Nigeria, you will need to observe your competition. Look at other businesses in your niche and find out what they are doing wrong and what they are getting right. You need to look at their t-shirt designs and find something that makes each one of them unique. To start your market research, you can check out t-shirt stores online and offline(local markets).
2. Design Your T-shirts
If you want to start a t-shirt business for free then you will need to draft the design of your t-shirts by yourself. It would be much easier to hire a designer but if you want to start at no costs, you have to draw out some designs for yourself or get someone who can help you design your shirts for free.
On the other hand, designing your shirts yourself will ensure that they are creative and unique. The T-shirt business has a lot of competition so it is important that your brand of T-shirt has a unique design. You might also want to design a unique logo for yourself. This will make it easier for people to detect your products at first glance.
3. Locate Raw Materials And Calculate Initial Costs
Due to the fact that you are trying to start the business without capital, it will be difficult for you to afford needed pieces of equipment such as heat transfer machines, sublimation ink and paper etc. You might also be unable to get raw materials in bulk before your first customer.
You have to locate a business that deals with good cotton materials and how much it will cost you to buy these materials individually. You will also need to find a tailor and discover how much sewing a single shirt would cost you. Last but not least, you also have to find a printer who has the needed types of equipment for printing your shirts. Find out the total cost of making a single shirt.
Once you can find this, you can then have a better idea of how much you should sell your shirts. It’s also important to find out how long it will take you to create and package a t-shirt. Armed with this knowledge you can give a realistic delivery date to your buyers.
4. Create An Online Brand And Prescence
Once you are done with all of your findings, the next step is to create a brand for your business. You will need to design a logo and give your clothing line a name. Once that is done, you will also need to do other things like opening an email address, getting a business line(The average Nigerian has more than one phone number. You can simply convert one of these to your business line. You do not necessarily need to get and register another line).
You can then proceed to creating a Facebook page, an Instagram and Twitter account for your T-shirt line. Once you have done this, you can also choose to create an online store with Jumia or Konga and become a vendor. You can also create online stores with Wix or choose to advertise your designs on sites like Jiji. Doing this is relatively easy and can increase your reach to a larger audience and boost your sales.
5. Advertise Your Brand And Business
Since you are starting a T-shirt business for free, you do not necessarily need to have the already made T-shirts on the ground before selling. When advertising your business, you simply have to advertise your designs and when someone places an order for a particular design, you go ahead and produce the shirt.
You should opt for the payment before the delivery option and try to make people trust your brand. This way, you can start your business without investing even a single penny in the capital. Once you have gone through all of the previous four steps, it’s important for you to start advertising your business.
Advertise your business on social media both on business and private pages. Reach out to your friends and family and let them know that you are into the T-shirt business. Also, ask them to help you share your business ideas with others.
Thanks to technology, it is less difficult to start a business. You can start a t-shirt business for free in Nigeria without investing money in capital. You simply need to conduct some market research, calculate your costs and create an online brand and presence for your business. once this is done, you can begin advertising and selling your t-shirts.
Do not fail to leave a quick comment below letting me know if this article was helpful and when you intend to start your own t-shirt business.